Marlins Seek Professional Help for PR Problem

The biggest challenge of the upcoming baseball season may be the one facing JeffreyGroup, the marketing and communications agency hired this week to help repair the Miami Marlins’ tattered image. “We plan to help the team communicate effectively with each of its key stakeholders, including media, community leaders, partners and, most importantly, loyal fans,” said Mike … [Read more...]

No FanFest for Marlins This Year

How do you reach out to the public and fix things? How do you make things right for a fan base that has turned almost completely against you after a 93 loss season and a perceived fire sale? You pull the plug on the annual FanFest. Oh, and you silence anyone from talking to the media. Instead of calling it FanFest, it will be called a "Winter Warm Up" and scheduled for … [Read more...]