Are the Marlins Ready for Contention? Public Opinion Remains Dubious

Frank Coonelly

Recently, the Pittsburgh Pirates president Frank Coonelly was quoted questioning the Marlins commitment to Giancarlo Stanton at the tune of $325M. In fact, when asked for a reaction from a crowd about the signing, Coonelly offered his perspective. It went something like this: "I just couldn't get my head around the $325 million. [Samson and owner Jeffrey Loria] said to me, … [Read more...]

David Samson Does Not Survive

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David Samson, as most have already found out, just didn't have staying power. Marlins players and fans tuned in to watch the return of CBS' Survivor only to see the polarizing Samson find an early exit. After only an hour into the two hour premier, the rest of team "Brains" had enough. Voted group leader, he ended up getting voted off four votes to two. Some Marlins … [Read more...]

David Samson Slated to Survive on CBS

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If you were ever wondering why the Marlins' David Samson wasn't available to the media in July and August of last year, CBS has the answer. Survivor 28 released its roster of potentials for the reality show and among them is the Marlins' very own team president, David Samson. Sigh. So how do you communicate to the fans, and your players, that you are focused on winning a … [Read more...]

Marlins Seek Professional Help for PR Problem

The biggest challenge of the upcoming baseball season may be the one facing JeffreyGroup, the marketing and communications agency hired this week to help repair the Miami Marlins’ tattered image. “We plan to help the team communicate effectively with each of its key stakeholders, including media, community leaders, partners and, most importantly, loyal fans,” said Mike … [Read more...]

No FanFest for Marlins This Year

How do you reach out to the public and fix things? How do you make things right for a fan base that has turned almost completely against you after a 93 loss season and a perceived fire sale? You pull the plug on the annual FanFest. Oh, and you silence anyone from talking to the media. Instead of calling it FanFest, it will be called a "Winter Warm Up" and scheduled for … [Read more...]