How do you reach out to the public and fix things? How do you make things right for a fan base that has turned almost completely against you after a 93 loss season and a perceived fire sale? You pull the plug on the annual FanFest. Oh, and you silence anyone from talking to the media.
Instead of calling it FanFest, it will be called a “Winter Warm Up” and scheduled for February 9th from 10 – 3pm at Marlins Park. According to a report by Joe Capozzi, VP of marketing Sean Flynn broke the news. “It will be accurate that there will not be an event named FanFest,” Flynn said. The player caravan, Capozzi reports, is also not going to happen as it did in the past but will be modified – and culminate at Marlins Park after a week long series of events.
This coming on the heels of another seemingly bad PR reaction – Jeffrey Loria has reportedly muzzled team president David Samson from talking with the media. Barry Jackson reports:
Besides forbidding president David Samson from doing his radio show, Marlins owner Jeffrey Loria also told Samson that he can no longer do interviews. That’s short-sighted, because Samson made himself more accountable and accessible than many team presidents, even amid unpopular decisions made solely by Loria. Loria, by the way, has refused to speak to the media since mid-November.
As the Fish shore up their roster with meager, fringe players, and fumble around with various PR moves, it looks like it is going to be a long offseason and possibly longer 2013 season. There is still hope that this lineup over performs and racks up some interest early on, but leading up to that point expect very little excitement for this franchise.